Tutto Ferro is Italian for “all iron”. Consequently, the name is significant on several levels. First, it recognizes the cultural heritage of the company’s sole proprietor and founder, Paolo Cividino; secondly, it conveys the essential nature of the company’s business: a “one off” steel fabricator with a primary emphasis on architectural and design elements that appear in both commercial and residential applications.
While steel, rather than iron, is the métier of the business, the lexical and material distinction between the two is not widely understood. What is immediately understood, however, and what the name intends to convey are the notions of strength, durability, and of work that lasts.